Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy. Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising. International Journal of Human-Computer Interaction, 25(6):479-505, 2009. [doi]
@article{GaoRS09-0,
title = {Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising},
author = {Qin Gao and Pei-Luen Patrick Rau and Gavriel Salvendy},
year = {2009},
doi = {10.1080/10447310902963936},
url = {http://dx.doi.org/10.1080/10447310902963936},
tags = {mobile},
researchr = {https://researchr.org/publication/GaoRS09-0},
cites = {0},
citedby = {0},
journal = {International Journal of Human-Computer Interaction},
volume = {25},
number = {6},
pages = {479-505},
}