Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy. Measuring perceived interactivity of mobile advertisements. Behaviour & IT, 29(1):35-44, 2010. [doi]
@article{GaoRS10,
title = {Measuring perceived interactivity of mobile advertisements},
author = {Qin Gao and Pei-Luen Patrick Rau and Gavriel Salvendy},
year = {2010},
doi = {10.1080/01449290802666770},
url = {http://dx.doi.org/10.1080/01449290802666770},
tags = {mobile},
researchr = {https://researchr.org/publication/GaoRS10},
cites = {0},
citedby = {0},
journal = {Behaviour & IT},
volume = {29},
number = {1},
pages = {35-44},
}