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Bypassing Trust in Online Purchase Decisions by Establishing Common Ground

James Gaskin, Todd Oakley. Bypassing Trust in Online Purchase Decisions by Establishing Common Ground. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 127, Association for Information Systems, 2010. [doi]

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James Gaskin

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Todd Oakley

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