Oliver Gassmann, Christoph Kausch, Ellen Enkel. Negative side effects of customer integration. IJTM, 50(1):43-63, 2010. [doi]
@article{GassmannKE10,
title = {Negative side effects of customer integration},
author = {Oliver Gassmann and Christoph Kausch and Ellen Enkel},
year = {2010},
doi = {10.1504/IJTM.2010.031917},
url = {http://dx.doi.org/10.1504/IJTM.2010.031917},
researchr = {https://researchr.org/publication/GassmannKE10},
cites = {0},
citedby = {0},
journal = {IJTM},
volume = {50},
number = {1},
pages = {43-63},
}