Claire Gauzente. Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study. In 19th International Workshop on Database and Expert Systems Applications (DEXA 2008), 1-5 September 2008, Turin, Italy. pages 461-465, IEEE Computer Society, 2008. [doi]
@inproceedings{Gauzente08,
title = {Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study},
author = {Claire Gauzente},
year = {2008},
doi = {10.1109/DEXA.2008.79},
url = {http://doi.ieeecomputersociety.org/10.1109/DEXA.2008.79},
researchr = {https://researchr.org/publication/Gauzente08},
cites = {0},
citedby = {0},
pages = {461-465},
booktitle = {19th International Workshop on Database and Expert Systems Applications (DEXA 2008), 1-5 September 2008, Turin, Italy},
publisher = {IEEE Computer Society},
isbn = {978-0-7695-3299-8},
}