SMS-marketing: a study of consumer saturation using an extended TAM approach

Claire Gauzente, Ashok Ranchhod, Calin Gurau. SMS-marketing: a study of consumer saturation using an extended TAM approach. IJEB, 6(3):282-297, 2008. [doi]

Authors

Claire Gauzente

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Ashok Ranchhod

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Calin Gurau

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