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Strategic Use of Social Media Affordances for Marketing: A Case Study of Chinese DMOs

Jing Ge, Ulrike Gretzel, Rodney J. Clarke. Strategic Use of Social Media Affordances for Marketing: A Case Study of Chinese DMOs. In Zheng Xiang 0001, Iis Tussyadiah, editors, Information and Communication Technologies in Tourism 2014, ENTER 2014, Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014. pages 159-173, Springer, 2014. [doi]

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Jing Ge

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Ulrike Gretzel

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Rodney J. Clarke

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