Do expressions of sadness, anxiety and fear have different impacts on attracting donations? Evidence from a Chinese online charitable crowdfunding platform

Ruichen Ge, Sha Zhang, Hong Zhao. Do expressions of sadness, anxiety and fear have different impacts on attracting donations? Evidence from a Chinese online charitable crowdfunding platform. IT & People, 36(7):2869-2893, 2023. [doi]

Authors

Ruichen Ge

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Sha Zhang

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Hong Zhao

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