The Moderating Role of Perceived Regulatory Effectiveness of Online Marketplaces on the Role of Trust and Risk on Transaction Intentions

David Gefen, Paul A. Pavlou. The Moderating Role of Perceived Regulatory Effectiveness of Online Marketplaces on the Role of Trust and Risk on Transaction Intentions. In Proceedings of the International Conference on Information Systems, ICIS 2006, Milwaukee, Wisconsin, USA, December 10-13, 2006. pages 81, Association for Information Systems, 2006. [doi]

Authors

David Gefen

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Paul A. Pavlou

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