Decomposing the Impact of Credit Card Promotions on Consumer Behavior and Merchant Performance

Dan Geng, Robert Kauffman. Decomposing the Impact of Credit Card Promotions on Consumer Behavior and Merchant Performance. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-7, AIS Electronic Library (AISeL), 2017. [doi]

Authors

Dan Geng

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Robert Kauffman

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