Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India

Rajat Gera, Sanjiv Mittal, Dharminder Kumar Batra, B. Prasad. Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India. IJSSMET, 8(3):1-20, 2017. [doi]

Authors

Rajat Gera

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Sanjiv Mittal

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Dharminder Kumar Batra

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B. Prasad

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