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The Predictive Power of Engagement in Mobile Consumption

Tomer Geva, Shachar Reichman, Iris Somech. The Predictive Power of Engagement in Mobile Consumption. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]

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Tomer Geva

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Shachar Reichman

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Iris Somech

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