Maryam Ghasemaghaei, Khaled Hassanein. Impact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]
@inproceedings{GhasemaghaeiH15-0,
title = {Impact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy},
author = {Maryam Ghasemaghaei and Khaled Hassanein},
year = {2015},
url = {http://aisel.aisnet.org/amcis2015/AdoptionofIT/GeneralPresentations/13},
researchr = {https://researchr.org/publication/GhasemaghaeiH15-0},
cites = {0},
citedby = {0},
booktitle = {21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015},
publisher = {Association for Information Systems},
}