Anindya Ghose, Param Vir Singh, Vilma Todri. Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]
@inproceedings{GhoseST17,
title = {Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics},
author = {Anindya Ghose and Param Vir Singh and Vilma Todri},
year = {2017},
url = {http://aisel.aisnet.org/icis2017/DataScience/Presentations/21},
researchr = {https://researchr.org/publication/GhoseST17},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017},
editor = {Yong Jin Kim and Ritu Agarwal and Jae Kyu Lee},
publisher = {Association for Information Systems},
}