Anindya Ghose, Sha Yang. Comparing performance metrics in organic search with sponsored search advertising. In Ying Li, Arun C. Surendran, Dou Shen, editors, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD '08, Las Vegas, Nevada, USA, August 24, 2008. pages 18-26, ACM, 2008. [doi]
@inproceedings{GhoseY08-0,
title = {Comparing performance metrics in organic search with sponsored search advertising},
author = {Anindya Ghose and Sha Yang},
year = {2008},
doi = {10.1145/1517472.1517475},
url = {https://doi.org/10.1145/1517472.1517475},
researchr = {https://researchr.org/publication/GhoseY08-0},
cites = {0},
citedby = {0},
pages = {18-26},
booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD '08, Las Vegas, Nevada, USA, August 24, 2008},
editor = {Ying Li and Arun C. Surendran and Dou Shen},
publisher = {ACM},
isbn = {978-1-60558-277-1},
}