Ergun Gide, S. M. Riad Shams. The role of web-based promotion on the development of a relationship marketing model to enable sustainable growth. Procedia CS, 3:1060-1073, 2011. [doi]
@article{GideS11,
title = {The role of web-based promotion on the development of a relationship marketing model to enable sustainable growth},
author = {Ergun Gide and S. M. Riad Shams},
year = {2011},
doi = {10.1016/j.procs.2010.12.174},
url = {http://dx.doi.org/10.1016/j.procs.2010.12.174},
tags = {meta-model, model-driven development, object-role modeling, Meta-Environment},
researchr = {https://researchr.org/publication/GideS11},
cites = {0},
citedby = {0},
journal = {Procedia CS},
volume = {3},
pages = {1060-1073},
}