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Online Reviews as Marketing placebo? First Insights from Neuro-is utilising fNIRS

Nadine R. Gier, Jacqueline Kurz, Peter Kenning. Online Reviews as Marketing placebo? First Insights from Neuro-is utilising fNIRS. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sue Newell, Nancy Pouloudi, Eric van Heck, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World, ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2020. [doi]

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Nadine R. Gier

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Jacqueline Kurz

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Peter Kenning

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