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On the Equilibria and Efficiency of the GSP Mechanism in Keyword Auctions with Externalities

Ioannis Giotis, Anna R. Karlin. On the Equilibria and Efficiency of the GSP Mechanism in Keyword Auctions with Externalities. In Christos H. Papadimitriou, Shuzhong Zhang, editors, Internet and Network Economics, 4th International Workshop, WINE 2008, Shanghai, China, December 17-20, 2008. Proceedings. Volume 5385 of Lecture Notes in Computer Science, pages 629-638, Springer, 2008. [doi]

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Ioannis Giotis

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Anna R. Karlin

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