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The Power of Positivity: Framing IS adoption messages just right

Marie Godefroid, Ralf Plattfaut. The Power of Positivity: Framing IS adoption messages just right. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]

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Marie Godefroid

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Ralf Plattfaut

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