The Who-To-Follow System at Twitter: Strategy, Algorithms, and Revenue Impact

Ashish Goel, Pankaj Gupta, John Sirois, Dong Wang, Aneesh Sharma, Siva Gurumurthy. The Who-To-Follow System at Twitter: Strategy, Algorithms, and Revenue Impact. Interfaces, 45(1):98-107, 2015. [doi]

@article{GoelGSWSG15,
  title = {The Who-To-Follow System at Twitter: Strategy, Algorithms, and Revenue Impact},
  author = {Ashish Goel and Pankaj Gupta and John Sirois and Dong Wang and Aneesh Sharma and Siva Gurumurthy},
  year = {2015},
  doi = {10.1287/inte.2014.0784},
  url = {http://dx.doi.org/10.1287/inte.2014.0784},
  researchr = {https://researchr.org/publication/GoelGSWSG15},
  cites = {0},
  citedby = {0},
  journal = {Interfaces},
  volume = {45},
  number = {1},
  pages = {98-107},
}