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Integrating Keyword Advertising and Dynamic Pricing for an Online Market Place

Thomas Goertz, Jella Pfeiffer, Henning Schmidt, Franz Rothlauf. Integrating Keyword Advertising and Dynamic Pricing for an Online Market Place. In Dennis Huisman, Ilse Louwerse, Albert P. M. Wagelmans, editors, Operations Research Proceedings 2013, Selected Papers of the International Conference on Operations Research, OR2013, organized by the German Operations Research Society (GOR), the Dutch Society of Operations Research (NGB) and Erasmus University Rotterdam, September 3-6, 2013. pages 145-151, Springer, 2013. [doi]

Authors

Thomas Goertz

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Jella Pfeiffer

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Henning Schmidt

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Franz Rothlauf

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