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Category-based or piecemeal-based processing? A dual model of web-mobile service extension behavior

Xiang Gong, Kem Z. K. Zhang, Chongyang Chen, Sesia J. Zhao, Matthew K. O. Lee. Category-based or piecemeal-based processing? A dual model of web-mobile service extension behavior. Industrial Management and Data Systems, 119(5):993-1014, 2019. [doi]

Authors

Xiang Gong

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Kem Z. K. Zhang

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Chongyang Chen

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Sesia J. Zhao

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Matthew K. O. Lee

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