Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter. Economics of first-contact email advertising. Decision Support Systems, 42(3):1366-1382, 2006. [doi]
@article{GopalTW06,
title = {Economics of first-contact email advertising},
author = {Ram D. Gopal and Arvind K. Tripathi and Zhiping D. Walter},
year = {2006},
doi = {10.1016/j.dss.2005.11.004},
url = {http://dx.doi.org/10.1016/j.dss.2005.11.004},
researchr = {https://researchr.org/publication/GopalTW06},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {42},
number = {3},
pages = {1366-1382},
}