Admediation: New Horizons in Effective Email Advertising

Ram D. Gopal, Zhiping D. Walter, Arvind K. Tripathi. Admediation: New Horizons in Effective Email Advertising. Communications of the ACM, 44(12):91-96, 2001. [doi]

Authors

Ram D. Gopal

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Zhiping D. Walter

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Arvind K. Tripathi

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