Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach

Michele Gorgoglione, Umberto Panniello. Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach. JILSA, 3(2A):90-102, 2011. [doi]

Authors

Michele Gorgoglione

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Umberto Panniello

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