Christoffer Granquist, Filip Strömberg, Klaus Solberg Søilen. Games As A Marketing Channel - The Impact On Players And Spectators. IJEBM, 13, 2015. [doi]
@article{GranquistSS15,
title = {Games As A Marketing Channel - The Impact On Players And Spectators},
author = {Christoffer Granquist and Filip Strömberg and Klaus Solberg Søilen},
year = {2015},
url = {http://ijebm-ojs.ie.nthu.edu.tw/IJEBM_OJS/index.php/IJEBM/article/view/620},
researchr = {https://researchr.org/publication/GranquistSS15},
cites = {0},
citedby = {0},
journal = {IJEBM},
volume = {13},
}