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Leveraging Blogging Activity on Tumblr to Infer Demographics and Interests of Users for Advertising Purposes

Mihajlo Grbovic, Vladan Radosavljevic, Nemanja Djuric, Narayan Bhamidipati, Ananth Nagarajan. Leveraging Blogging Activity on Tumblr to Infer Demographics and Interests of Users for Advertising Purposes. In Aba-Sah Dadzie, Daniel Preotiuc-Pietro, Danica Radovanovic, Amparo Elizabeth Cano Basave, Katrin Weller, editors, Proceedings of the 6th Workshop on 'Making Sense of Microposts' co-located with the 25th International World Wide Web Conference (WWW 2016), Montréal, Canada, April 11, 2016. Volume 1691 of CEUR Workshop Proceedings, pages 2-11, CEUR-WS.org, 2016. [doi]

Authors

Mihajlo Grbovic

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Vladan Radosavljevic

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Nemanja Djuric

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Narayan Bhamidipati

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Ananth Nagarajan

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