Web Personalization: The Impact of Perceived Innovation Characteristics on the Intention to Use Personalization

Timothy H. Greer, Mirza B. Murtaza. Web Personalization: The Impact of Perceived Innovation Characteristics on the Intention to Use Personalization. JCIS, 43(3):50-55, 2003. [doi]

Authors

Timothy H. Greer

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Mirza B. Murtaza

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