Roar Grønhaug, Eleazer Martin, Per-Åge Bæra. Process improvement: one size fits all? segmenting customer base for maximum returns. In Stephen E. Chick, Paul J. Sanchez, David M. Ferrin, Douglas J. Morrice, editors, Proceedings of the 35th Winter Simulation Conference: Driving Innovation, New Orleans, Louisiana, USA, December 7-10, 2003. pages 1848-1851, ACM, 2003. [doi]
@inproceedings{GronhaugMB03,
title = {Process improvement: one size fits all? segmenting customer base for maximum returns},
author = {Roar Grønhaug and Eleazer Martin and Per-Åge Bæra},
year = {2003},
doi = {10.1145/1030818.1031072},
url = {http://doi.acm.org/10.1145/1030818.1031072},
tags = {rule-based},
researchr = {https://researchr.org/publication/GronhaugMB03},
cites = {0},
citedby = {0},
pages = {1848-1851},
booktitle = {Proceedings of the 35th Winter Simulation Conference: Driving Innovation, New Orleans, Louisiana, USA, December 7-10, 2003},
editor = {Stephen E. Chick and Paul J. Sanchez and David M. Ferrin and Douglas J. Morrice},
publisher = {ACM},
isbn = {0-7803-8132-7},
}