A goodwill model with predatory advertising

Luca Grosset, Paolo Roberti, Bruno Viscolani. A goodwill model with predatory advertising. Oper. Res. Lett., 39(6):419-422, 2011. [doi]

Authors

Luca Grosset

This author has not been identified. Look up 'Luca Grosset' in Google

Paolo Roberti

This author has not been identified. Look up 'Paolo Roberti' in Google

Bruno Viscolani

This author has not been identified. Look up 'Bruno Viscolani' in Google