Zheyin (Jane) Gu, Giri Kumar Tayi. Research Note - Investigating Firm Strategies on Offering Consumer-Customizable Products. Information Systems Research, 26(2):456-468, 2015. [doi]
@article{GuT15-2,
title = {Research Note - Investigating Firm Strategies on Offering Consumer-Customizable Products},
author = {Zheyin (Jane) Gu and Giri Kumar Tayi},
year = {2015},
doi = {10.1287/isre.2015.0575},
url = {http://dx.doi.org/10.1287/isre.2015.0575},
researchr = {https://researchr.org/publication/GuT15-2},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {26},
number = {2},
pages = {456-468},
}