Zhengzhi Guan, Fangfang Hou, Boying Li, Chee Wei Phang, Alain Yee-Loong Chong. What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model. Inf. Syst. J., 32(3):653-689, 2022. [doi]
@article{GuanHLPC22,
title = {What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model},
author = {Zhengzhi Guan and Fangfang Hou and Boying Li and Chee Wei Phang and Alain Yee-Loong Chong},
year = {2022},
doi = {10.1111/isj.12367},
url = {https://doi.org/10.1111/isj.12367},
researchr = {https://researchr.org/publication/GuanHLPC22},
cites = {0},
citedby = {0},
journal = {Inf. Syst. J.},
volume = {32},
number = {3},
pages = {653-689},
}