How Well Do E-Commerce Web Sites Support Compensatory and Non-Compensatory Decision Strategies? An Exploratory Study - researchr publication references

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Naveen Gudigantala, Jaeki Song, Donald R. Jones. How Well Do E-Commerce Web Sites Support Compensatory and Non-Compensatory Decision Strategies? An Exploratory Study. IJEBR, 4(4):43-57, 2008. [doi]

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