Joachim Gudmundsson, Pat Morin, Michiel H. M. Smid. Algorithms for Marketing-Mix Optimization. Algorithmica, 60(4):1004-1016, 2011. [doi]
@article{GudmundssonMS11,
title = {Algorithms for Marketing-Mix Optimization},
author = {Joachim Gudmundsson and Pat Morin and Michiel H. M. Smid},
year = {2011},
doi = {10.1007/s00453-010-9393-1},
url = {http://dx.doi.org/10.1007/s00453-010-9393-1},
tags = {optimization},
researchr = {https://researchr.org/publication/GudmundssonMS11},
cites = {0},
citedby = {0},
journal = {Algorithmica},
volume = {60},
number = {4},
pages = {1004-1016},
}