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Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers

Jiaping Gui, Stuart Mcilroy, Meiyappan Nagappan, William G. J. Halfond. Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers. In 37th IEEE/ACM International Conference on Software Engineering, ICSE 2015, Florence, Italy, May 16-24, 2015, Volume 1. pages 100-110, IEEE, 2015. [doi]

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Jiaping Gui

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Stuart Mcilroy

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Meiyappan Nagappan

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William G. J. Halfond

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