Isabelle da Silva Guimarães, Gustavo Nogueira de Sousa, Antônio Jacob Junior, Fábio Manoel França Lobato. Social CRM as a Business Strategy: Developing the Dynamic Capabilities of Micro and Small Businesses. In Witold Abramowicz, Sören Auer, Milena Strózyna, editors, Business Information Systems Workshops - BIS 2021 International Workshops, Virtual Event, June 14-17, 2021, Revised Selected Papers. Volume 444 of Lecture Notes in Business Information Processing, pages 161-173, Springer, 2021. [doi]
@inproceedings{GuimaraesSJL21,
title = {Social CRM as a Business Strategy: Developing the Dynamic Capabilities of Micro and Small Businesses},
author = {Isabelle da Silva Guimarães and Gustavo Nogueira de Sousa and Antônio Jacob Junior and Fábio Manoel França Lobato},
year = {2021},
doi = {10.1007/978-3-031-04216-4_16},
url = {https://doi.org/10.1007/978-3-031-04216-4_16},
researchr = {https://researchr.org/publication/GuimaraesSJL21},
cites = {0},
citedby = {0},
pages = {161-173},
booktitle = {Business Information Systems Workshops - BIS 2021 International Workshops, Virtual Event, June 14-17, 2021, Revised Selected Papers},
editor = {Witold Abramowicz and Sören Auer and Milena Strózyna},
volume = {444},
series = {Lecture Notes in Business Information Processing},
publisher = {Springer},
isbn = {978-3-031-04216-4},
}