Yutong Guo, Chao Ban, Xiao Liu, Khim-Yong Goh, Xixian Peng, Jiang Yang, Xiaobo Li. Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]
@inproceedings{GuoBLGPYL22,
title = {Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response},
author = {Yutong Guo and Chao Ban and Xiao Liu and Khim-Yong Goh and Xixian Peng and Jiang Yang and Xiaobo Li},
year = {2022},
url = {https://aisel.aisnet.org/icis2022/digital_commerce/digital_commerce/3},
researchr = {https://researchr.org/publication/GuoBLGPYL22},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022},
editor = {Niels Bjørn-Andersen and Roman Beck and Stacie Petter and Tina Blegind Jensen and Tilo Böhmann and Kai Lung Hui and Viswanath Venkatesh},
publisher = {Association for Information Systems},
}