The Effects of Customer Values on Continued Use of Web 2.0 Sites

Yi Guo, Yinghong Tang. The Effects of Customer Values on Continued Use of Web 2.0 Sites. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

Authors

Yi Guo

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Yinghong Tang

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