Shubham Gupta, Sneha Chokshi. Digital Marketing Effectiveness Using Incrementality. In Mayank Singh 0008, P. K. Gupta 0001, Vipin Tyagi, Jan Flusser, Tuncer I. Ören, Gianluca Valentino, editors, Advances in Computing and Data Sciences - 4th International Conference, ICACDS 2020, Valletta, Malta, April 24-25, 2020, Revised Selected Papers. Volume 1244 of Communications in Computer and Information Science, pages 66-75, Springer, 2020. [doi]
@inproceedings{GuptaC20-7,
title = {Digital Marketing Effectiveness Using Incrementality},
author = {Shubham Gupta and Sneha Chokshi},
year = {2020},
doi = {10.1007/978-981-15-6634-9_7},
url = {https://doi.org/10.1007/978-981-15-6634-9_7},
researchr = {https://researchr.org/publication/GuptaC20-7},
cites = {0},
citedby = {0},
pages = {66-75},
booktitle = {Advances in Computing and Data Sciences - 4th International Conference, ICACDS 2020, Valletta, Malta, April 24-25, 2020, Revised Selected Papers},
editor = {Mayank Singh 0008 and P. K. Gupta 0001 and Vipin Tyagi and Jan Flusser and Tuncer I. Ören and Gianluca Valentino},
volume = {1244},
series = {Communications in Computer and Information Science},
publisher = {Springer},
isbn = {978-981-15-6634-9},
}