Optimizing Creative Allocations in Digital Marketing

Shubham Gupta, Anshuman Gupta, Parth Savjani, Rahul Kumar. Optimizing Creative Allocations in Digital Marketing. In Mayank Singh 0008, P. K. Gupta 0001, Vipin Tyagi, Jan Flusser, Tuncer I. Ă–ren, Gianluca Valentino, editors, Advances in Computing and Data Sciences - 4th International Conference, ICACDS 2020, Valletta, Malta, April 24-25, 2020, Revised Selected Papers. Volume 1244 of Communications in Computer and Information Science, pages 419-429, Springer, 2020. [doi]

Authors

Shubham Gupta

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Anshuman Gupta

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Parth Savjani

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Rahul Kumar

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