Shikha Gupta, Atul Mishra. Evolution of Online Marketing Tools, Approaches and Strategies With Associated Challenges: A Survey. IJTD, 10(1):60-80, 2019. [doi]
@article{GuptaM19,
title = {Evolution of Online Marketing Tools, Approaches and Strategies With Associated Challenges: A Survey},
author = {Shikha Gupta and Atul Mishra},
year = {2019},
doi = {10.4018/IJTD.2019010104},
url = {https://doi.org/10.4018/IJTD.2019010104},
researchr = {https://researchr.org/publication/GuptaM19},
cites = {0},
citedby = {0},
journal = {IJTD},
volume = {10},
number = {1},
pages = {60-80},
}