Shikha Gupta, Atul Mishra. Evolution of Online Marketing Tools, Approaches, and Strategies With Associated Challenges: A Survey. IJTD, 12(3):61-82, 2021. [doi]
@article{GuptaM21-6,
title = {Evolution of Online Marketing Tools, Approaches, and Strategies With Associated Challenges: A Survey},
author = {Shikha Gupta and Atul Mishra},
year = {2021},
doi = {10.4018/IJTD.2021070104},
url = {https://doi.org/10.4018/IJTD.2021070104},
researchr = {https://researchr.org/publication/GuptaM21-6},
cites = {0},
citedby = {0},
journal = {IJTD},
volume = {12},
number = {3},
pages = {61-82},
}