An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective

Alok Gupta, Bo-chiuan Su, Zhiping Walter. An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective. Int. J. Electronic Commerce, 8(3):131-161, 2004. [doi]

Authors

Alok Gupta

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Bo-chiuan Su

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Zhiping Walter

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