Alok Gupta, Bo-chiuan Su, Zhiping D. Walter. Risk profile and consumer shopping behavior in electronic and traditional channels. Decision Support Systems, 38(3):347-367, 2004. [doi]
@article{GuptaSW04, title = {Risk profile and consumer shopping behavior in electronic and traditional channels}, author = {Alok Gupta and Bo-chiuan Su and Zhiping D. Walter}, year = {2004}, doi = {10.1016/j.dss.2003.08.002}, url = {http://dx.doi.org/10.1016/j.dss.2003.08.002}, researchr = {https://researchr.org/publication/GuptaSW04}, cites = {0}, citedby = {0}, journal = {Decision Support Systems}, volume = {38}, number = {3}, pages = {347-367}, }