Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications

Suraksha Gupta, Yichuan Wang, Parth Patel, Michael Czinkota. Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications. Int J. Information Management, 82:102871, 2025. [doi]

Authors

Suraksha Gupta

This author has not been identified. Look up 'Suraksha Gupta' in Google

Yichuan Wang

This author has not been identified. Look up 'Yichuan Wang' in Google

Parth Patel

This author has not been identified. Look up 'Parth Patel' in Google

Michael Czinkota

This author has not been identified. Look up 'Michael Czinkota' in Google