Peter J. Haas, Paul P. Maglio, Patricia G. Selinger, Wang Chiew Tan. Data is Dead... Without What-If Models. PVLDB, 4(12):1486-1489, 2011. [doi]
@article{HaasMST11,
title = {Data is Dead... Without What-If Models},
author = {Peter J. Haas and Paul P. Maglio and Patricia G. Selinger and Wang Chiew Tan},
year = {2011},
url = {http://www.vldb.org/pvldb/vol4/p1486-haas.pdf},
researchr = {https://researchr.org/publication/HaasMST11},
cites = {0},
citedby = {0},
journal = {PVLDB},
volume = {4},
number = {12},
pages = {1486-1489},
}