"Hacking marketing": how do firms develop marketers' expertise and practices in a digital era?

Najmeh Hafezieh, Neil Pollock, Annmarie Ryan. "Hacking marketing": how do firms develop marketers' expertise and practices in a digital era?. J. Enterprise Inf. Management, 36(2):655-679, 2023. [doi]

Authors

Najmeh Hafezieh

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Neil Pollock

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Annmarie Ryan

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