The Impact of the Starbucks Mobile Application Loyalty Program on Customer Loyalty

Erwin Halim, Charles Gomarga, A. Raharto Condrobimo, Marylise Hebrard. The Impact of the Starbucks Mobile Application Loyalty Program on Customer Loyalty. In International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023. pages 556-561, IEEE, 2023. [doi]

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