From Trust to Emotion Toward Loyalty a Structural Model of AI-Driven Customer Engagement - researchr publication authors

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Erwin Halim, Nguyen Hong Son, Thomas Tandewijaya, Vellycia Hengky Saputra, Alif Widyadhana Hartiyanto, Nguyen Minh Tuan, Shara Toibayeva. From Trust to Emotion Toward Loyalty a Structural Model of AI-Driven Customer Engagement. In 40th International Conference on Information Networking, ICOIN 2026, Hanoi, Vietnam, January 14-16, 2026. pages 153-158, IEEE, 2026. [doi]

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