Manel Hamouda. Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook. J. Enterprise Inf. Management, 31(3):426-445, 2018. [doi]
@article{Hamouda18,
title = {Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook},
author = {Manel Hamouda},
year = {2018},
doi = {10.1108/JEIM-07-2017-0101},
url = {https://doi.org/10.1108/JEIM-07-2017-0101},
researchr = {https://researchr.org/publication/Hamouda18},
cites = {0},
citedby = {0},
journal = {J. Enterprise Inf. Management},
volume = {31},
number = {3},
pages = {426-445},
}